Review: Football Form Labs

Football Tools

"Football Form Labs, a leading statistical analysis software, can be used either as a tool to enhance your trading or as a tool to inform your betting."

Football Form Labs (use promo code ‘STTPROMO’ for 10% off) is a leading football analysis software that assists bettors and traders in finding their edge over bookmakers and participants in the Betfair sports trading markets. The football statistics software utilises algorithms that analyse historical and recent data to present the best opportunities to its users. The software can also be used to run your own queries to fully inform you of what your best positions are on football matches in the week ahead.

How Does Football Form Labs Work?

Football Form Labs’ software collects data from over 50 leagues and implements an algorithm that analyses the best opportunities for trading and betting. It allows subscribers to put their own queries through the system to find the information that is pertinent to the angles they use for their strategies.

Please note: In this review, I will be focusing on Football Form Labs as a tool in the football trader’s armoury, however, there is a brief overview of it as a betting recommendation system in the main body of the review.

Football Form Labs

What Edge Will It Give Me?

Football Form Labs is for any football trader or bettor who uses their own strategies and wants the hard work of the data accumulation and analysis for 50 leagues across the world done for them. It is an excellent algorithmic tool which will undoubtedly give you a significant edge whether that’s over the rest of the Betfair market or the bookmakers themselves.

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What Do I Get with Football Form Labs?

Football Form Labs comes in the form of two subscription packages, with one more feature packed than the other. I felt the naming of them was a bit confusing because Football Form Labs Max has fewer features and Football Form Labs Black is the full-featured version. Naturally, you’d think it would be the other way around, wouldn’t you?

Football Form Labs Match Data Screen - Chicago Fire vs Atlanta Utd
Football Form Labs Match Data Screen - Chicago Fire vs Atlanta Utd

What Ways Can I Use Football Form Labs?

Football Form Labs can be used either as a tool to enhance your Betfair football trading or as a tool to inform your betting. My use for it was as a football trading tool.

Betfair Football Trading

There are several ways you can utilise FFL’s vast database and algorithms to provide research for your trading.

A couple of notes i’d like to make about FFL before we continue this review, though:

  • Football Form Labs only displays the next round of fixtures, so you cannot jump ahead of the current round. This makes sense, as the results in the current round of fixtures will obviously impact the algorithm’s calculations for the next round
  • Football Form Labs only has data for League fixtures – this is due to the unpredictable nature of cup competitions. However, the team provides overviews and recommendations for the major footballing international tournaments and for major club competition finals such as the Champions League. These can be found through the Dashboard or on Oddschecker.

Pre-Match Trading

  • The Games Notes tab is a great starting point for any research and there are two ways to filter any upcoming opportunities.

1. You can flick through by leagues fixtures and it will tell you key trends regarding a game and see the strongest opportunities for a variety of markets. See example below:

Football Form Labs Game Notes Page
Under 2.5 Game Notes Page
2. Or you can filter it by market type. These are Match Outcome, Asian Handicap, 1st Half Outcome, 1st Goal, -1.5 Goals, -2.5 Goals, +2.5 Goals and +3.5 Goals.
Football Form Labs Game Notes Filter
Game Notes Filter

When starting out my football trading I chose to specialise in the Under 2.5 Goals market. I would open the ‘-2.5 goals’ Game Notes on FFL and have my starting point. I would then pick out the prime opportunities based on the strongest trends and then research them deeper by looking at each fixture in the Match Data tab.

  • The Match Data tab gives you all the data associated with any fixture of your choosing. Sticking with the -2.5 Goals market, after I found the Game Note I would then check that the Match Data backed up these strong trends across 3 filters: 1) Key Indicators 2) Unders Data vs Similar Opposition Type in the last 10 games and 3) Unders Data vs All Opposition Types in the last 20 games.
Football Form Labs Match Data Screen - Liverpool vs Everton
Football Form Labs Match Data Screen - Liverpool vs Everton
  • The Pre-Match Query tab then allows me to dig even deeper into my research. In this tab there are a series of filters by which you can find the information you’re looking for. My preference though is to hit the ‘Head to Head’ button to see if there are any standout trends in games between the teams. So, for example, if I saw that in the past 11 H2H between the teams that 8/11 games finished -2.5 Goals and/or that the majority of their H2Hs finished 0-0 at Half Time then I would think that this was a prime opportunity for trading.
Football Form Labs Pre-Match Query (H2H) - Philadelphia vs NY Red Bulls
Pre-Match Query (H2H) - Philadelphia vs NY Red Bulls

It is important to note that this is just an example of how I use the tool for my own trading. There are a multitude of ways in which you can use the tool around the structures of your own research methods due to Football Form Labs’ wide range of features and functionality.

Football Betting

The Daily Reports are where the FFL teams list their own bets and the rationale behind them on an (almost) daily basis, as it is obviously dependent on there being league fixtures to bet on and the quality of these fixtures.

  • FFL will recommend the bet and link to an Oddschecker integration where you can see the full range of Bookmaker prices for this bet – ensuring you get the best price
  • It will highlight any Significant Players missing
  • There is also a profit tracker to see the ROI for the past two season. The ROI for 2014/15 was 7.5% and 2015/16 was 6.4% – very healthy!

Final Thoughts

I found Football Form Labs invaluable in my quest for data that related to my favourite market for trading – Under 2.5. However, I wouldn’t recommend it to those who are completely new to sports trading or betting. It is best used by anyone who has learned their trade and is looking to access data that is mined for them instead of having to keep their own records. It takes a lot of the hard work out for you in this sense whilst the algorithm also provides you with the strongest opportunities for you to trade or bet on.

Trial
£ Free
14 Days
  • Data Access
  • Weekly Previews
  • Trading/Betting Recommendations
  • Game Notes
  • Data Tables
  • Form Tables
  • Pre-Match Tools
  • In-Play Queries
  • Livelogic Alerts
  • Player Analysis
  • Strategy Analysis
Best Value
Form Labs Max
£ 50/150
Quarterly/Annually
  • Data Access
  • Weekly Previews
  • Trading/Betting Recommendations
  • Game Notes
  • Data Tables
  • Form Tables
  • Pre-Match Tools
  • Strategy Analysis

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Form Labs Black
£ 100/300
Quarterly/Annually
  • Data Access
  • Weekly Previews
  • Trading/Betting Recommendations
  • Game Notes
  • Data Tables
  • Form Tables
  • Pre-Match Tools
  • In-Play Queries
  • Livelogic Alerts
  • Player Analysis
  • Strategy Analysis

Use Discount Code ‘STTPROMO’ for 10% Off

Top Tips

  • Instead of delving through every game you think may have good opportunities, it’s a time saver to use the Daily Reports and Game Notes which cherry-pick the best opportunities for you. Then you’ll have the angle/s to begin carrying out your own further in-depth research on these opportunities
  • Follow Football Form Labs on Twitter and/or Facebook where they regularly tweet useful content
  • When using Game Notes it’s best to pick opportunities with stats for the Home and Away side that complement each other. Look at the example below. In Coventry vs Walsall we can see that there has been -2.5 goals in 8/10 Coventry home matches against middle third teams, with 15/20 of Walsall’s away matches ending in -2.5 goals. However, in Exeter vs Morecambe there is only one stat for -2.5 (Morecambe) and the other two are for different markets.

Football Form Labs - Under 2.5 Game Notes Example

  • Remarkable algorithm that indicates prime pre-match and in-play trading and betting opportunities. Football Form Labs gets even better throughout the season as more data is collected, thus informing users with more accurate analysis
  • With so many data tables and features it covers almost every possible angle that you could want to carry out your own research
  • Regular content on top events in other top sports such as Rugby Union, Darts, NFL and Major League Baseball
  • Offers a 14-day free trial
  • Has a bit of a learning curve – but play around with the tool and you’ll soon get the hang of it
  • Not every data table has an info pop up to tell you exactly how the data has been calculated. However, FFL do regular videos and podcasts where you can ask any questions you have about the product

FAQ

Is FFL better for sports traders or bettors?

It’s great for both, the key here is the data that is available – it’s then up to users as to what they do with it.

What do you feel is the stand out feature of FFL?

Everyone will have their own favourite, but the Game Notes is an incredible tool. It saves so much time and gives a great starting point for delving deeper into the best opportunities available.

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