The 3 Best Tools for Trading Football Pre-Match and In-Play

[vc_row][vc_column width=”2/3″ css=”.vc_custom_1498427789377{border: 1px solid #cecece !important;border-radius: 1px !important;}”][vc_column_text]As one of the biggest sports in the world it’s no surprise that football is one of the most popular sports to trade. Whereas many people who trade pre-race horse racing may not have a deep knowledge about the sport, many people who trade football are knowledgeable about it.

Football can be traded both Pre-Match and In-Play and is popular for the following reasons:

  • It attracts a lot of attention and therefore a large amounts of money fill the markets. Big matches which are played live on TV can often see anywhere between £2 million to £10 million traded on them. Major international tournaments can have double this amount traded on them
  • People understand the sport and the teams they are trading
  • There are hundreds of football matches that are tradeable on Betfair every week

What Benefits Do the Following Tools Offer?

  • They allow you to learn in your own time and at your own pace
  • Much cheaper than a one-day course
  • They will help you learn from the mistakes that other professionals have already made

Top Tips from My Experience

  • Pick a tool and stick with it for 6 months, this will allow you to learn the aspect/s of the market/s you are trading so that you can specialise in it. It also takes this amount of time to iron out any mistakes you may be making
  • If you’re a complete newcomer then Goal Profits is an outstanding service that will meet your needs
  • Record your results
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Top Pick: Goal Profits

  • Pricing Options: £37 per month, £99 per quarter, £365 per year
  • Unique Features: Training is renowned as the best available. Training strategies combined with Team Stats database software means this is a powerful tool.
  • Chatroom: Yes, and it is often filled with other traders. The professional traders on the website also send out email updates of what games they’ll be trading live in the chatroom the next day so that subscribers can follow along.
  • Website:

Brief Overview: This community has won awards time and time again since opening in 2011, and it’s easy to see why. There is a reason why Goal Profits has helped so many people become profitable football traders and that’s down to a combination of the exceptional training service it provides and the uniquely powerful Team Stats software.

Short Review: Goal Profits has been built from the ground up to help give beginners a logical pathway to mastering football trading whilst also providing those who are a bit more advanced a range of tools that will only enhance their edge. This may well be the best investment you ever make in your sports trading journey.

Read the full review.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_btn title=”Visit” style=”3d” color=”warning” size=”lg” align=”center” i_align=”right” i_icon_fontawesome=”fa fa-mouse-pointer” add_icon=”true” link=”||target:%20_blank|rel:nofollow”][vc_single_image image=”1563″ img_size=”medium” add_caption=”yes” alignment=”center” style=”vc_box_border” onclick=”link_image”][vc_separator border_width=”2″ el_width=”90″][vc_column_text]

Pre-Match Trading Tool

  • Pricing Options: 14 days – £20, 30 days – £39, 3 months – £106, 6 months – £191
  • Unique Features: Its constant scanning of the Betfair markets (plus Pinnacle and the Spreads) analyses price movement and indicates where the price is heading
  • Chatroom: Yes, and it is very active. The pro traders who run the site are often present and share their suggested trades. Regular emails are also sent out with suggested trades.
  • Website:

Brief Overview: The Pre-Match Trading tool works by spotting the misalignment in prices between primary and secondary markets and providing users with a visual signal so that they can act on it.

Short Review: The Pre-Match Trading software is a great tool for anyone wanting to get involved in the low-risk side of trading football. Those newer to Sports Trading will benefit from its slower moving, low-risk nature.

Read the full review.[/vc_column_text][vc_btn title=”Visit” style=”3d” color=”warning” size=”lg” align=”center” i_align=”right” i_icon_fontawesome=”fa fa-mouse-pointer” add_icon=”true” link=”||target:%20_blank|rel:nofollow”][vc_video link=”” el_width=”90″ align=”center”][vc_separator border_width=”2″ el_width=”90″][vc_column_text]

In-Play Scanner

  • Pricing Options: 14 days – £20, 30 days – £39, 3 months – £106, 6 months – £191
  • Unique Features: Completely unique, the In-Play Scanner is like one big Bet365 In-Play interface that provides an overview visual representation and of all the match statistics of all football games currently in-play on Betfair.
  • Chatroom: Yes, and it is very active. The pro traders who run the site are often present and share their suggested trades. Regular emails are also sent out with suggested trades and strategies.
  • Website:

Brief Overview: Run by the same team who run the Pre-Match Trading Tool, it gives subscribers instant access to the most important stats allowing them to cherry pick only the best in-play trading opportunities.

Short Review: A tool that does an excellent job of highlighting the best in-play opportunities and allows you to filter by your own strategies, the IPS is a beast of a tool that does wonders for in-play football traders.

Read the full review.[/vc_column_text][vc_btn title=”Visit” style=”3d” color=”warning” size=”lg” align=”center” i_align=”right” i_icon_fontawesome=”fa fa-mouse-pointer” add_icon=”true” link=”||target:%20_blank|rel:nofollow”][vc_video link=”″ el_width=”90″ align=”center”][vc_single_image image=”1373″ img_size=”medium” add_caption=”yes” alignment=”center” style=”vc_box_border” onclick=”link_image”][/vc_column][vc_column width=”1/3″][vc_widget_sidebar sidebar_id=”gp-course-steps-sidebars”][/vc_column][/vc_row]

Football Horse Racing Trading Psychology

What Is A Trading ‘Edge’ and How Do You Discover Your Own?

[vc_row][vc_column css=”.vc_custom_1498427789377{border: 1px solid #cecece !important;border-radius: 1px !important;}”][vc_column_text]When you first start on your trading journey you’ll keep hearing the pro-traders saying stuff like ‘you need an edge in the markets’, ‘find your edge’, ‘determine your edge and you will become profitable in the markets’. I’m sure, like me, when you first started out you were confused as to where you could find this edge and just wanted someone to just tell you what and ‘edge’ was!

I remember googling to find the definition of what an edge was – it frustrated me to find there was no simple answer! After a year of trading I now know exactly what someone is talking about when they’re talking about an ‘edge’.

Put simply your ‘edge’ is a piece (or multiple pieces) of information which gives you more knowledge about a market situation than other market participants.

An edge can also come in the form of skill level or a psychological trait. For example, having the ability to stop yourself from overtrading.

But the real edge of a trader comes from their mental capacity to control their emotions, feelings and ability to execute their trading plans.

Here are some sport-specific examples of edges:

Examples of an Edge in Horse Racing Trading

TV Pictures Example

In Horse Racing an edge may be that you have TV pictures. Say you’ve subscribed to RacingUK and you’re watching the horses mill about at the start before a jumps race and you can see that one horse is playing up badly. Many of the market participants may not know this information because they’re not watching TV pictures, but you do, and as such you lay the horse and as the price drifts you back it at higher odds in order to hedge up.


L2B (Lay to Back) Example

You’ve done your morning research on potential L2Bs on the day’s horse racing using Proform’s BetFinder and spot that an opportunity has come up with a certain horse having been backed in way below what Proform’s BetFinder tool would consider value. You also know that the horse is not an angle for pace and decide to lay it just before the off. The horse does as you expected and the odds rise in-play, you hedge up for your profit – winning no matter the outcome.

Football Example


Everyone’s expecting goals galore in the big match this weekend and this is reflected in the price, but because you researched the game on Football Form Labs you believe that statistically there is actually a higher probability of the game having Under 2.5 goals. You back Under 2.5 goals at the start of the match and hedge when the odds have reached your target or pre-defined profit level.

Other Examples of an Edge:

  • Taking your losses before they get too big
  • Having done prior research
  • Shorter delay in ‘live’ TV pictures
  • Controlling your emotions
  • Having the control to not overtrade
  • Well controlled bank/stake management
  • Experience
  • Using trading software
  • Being selective about the type of markets or horse races you’re going to trade and having a deep understanding of the market dynamics – ie, specialising in one race type such as maidens only, focusing on the unders/overs markets specifically
  • Being a courtsider
[/vc_column_text][vc_video link=”” el_width=”90″ align=”center”][vc_column_text]See? An edge can be as simple as that. An example of those without an ‘edge’ would be punters sticking a bet on a match outcome or a horse because that’s their ‘gut feeling’.

The most important thing with an edge is that is applied consistently and proves to bring you profits in the long term. This is where the real edge of a trader comes from.

Lastly, to define your edge you’ll initially want to focus on one or two markets and become aware of that market’s dynamics. For example, if you wanted to focus on trading the Overs/Unders or Correct Score markets in-play then you would need to be fully aware of how ‘Time Decay’ influences the odds movement in this market.

The more you specialise in something the more you will have an edge over that market. Thankfully there are lots of tools on that have an in-built edge that you can tap into and use to help you develop your own edge so you begin to profit from the markets.[/vc_column_text][vc_cta h2=”Sports Tool Overview” txt_align=”center” color=”white” add_button=”bottom” btn_title=”Click Here to Discover Your Edge” btn_style=”3d” btn_color=”warning” btn_size=”lg” btn_align=”center” btn_i_align=”right” btn_i_icon_fontawesome=”fa fa-mouse-pointer” btn_button_block=”true” btn_add_icon=”true” css=”.vc_custom_1501077079524{border-top-width: 5px !important;border-right-width: 5px !important;border-bottom-width: 5px !important;border-left-width: 5px !important;background-color: #81d742 !important;border-left-style: outset !important;border-right-style: outset !important;border-top-style: outset !important;border-bottom-style: outset !important;border-radius: 5px !important;}” btn_link=”|||”]

  • See a quick overview of every Sports Trading tool listed on the website (including Horse Racing, Football and Software)
  • Find out the edge they provide their users with in the markets
[/vc_cta][vc_column_text]There are many ways to define an edge, be it information over the market, your trading style, your research process.

What would you consider to be your edge? (No need to give away any specifics!) Comment below.[/vc_column_text][/vc_column][/vc_row]

Football Matched Betting

The 3 Best FREE Tools for Football Trading and Matched Betting

[vc_row][vc_column width=”2/3″ css=”.vc_custom_1498050547697{border: 1px solid #cecece !important;border-radius: 1px !important;}”][vc_column_text]These tools are 3 of the most excellent free resources available on the internet and can help football traders with almost every aspect of trading the beautiful game. Whether you’re a trader or matched bettor who’s more focused on the in-play markets, pre-match markets or just want a great free tool for doing some statistical research the following 3 resources will have you covered:[/vc_column_text][vc_column_text]


Flashscores is the go-to app for keeping tabs on the football matches you have an active interest in. Whilst it has some uses for research – such as for checking the recent H2Hs between teams – I find it’s best use is for selecting the games you want to keep track of and getting notifications for a number of things:

  • Reminders for when the match is about to start (1 hour before KO)
  • For when a match kicks off
  • Goals
  • Red cards
  • Line-ups

I would say Flashscores has slightly less use for trading, unless you’re out and about and doing some automated stuff and you just want to be kept informed of the current scores. I’d assume if you’re trading the game I’m sure you’d be paying much more attention to the Betfair trading software you’re trading it on and watching the match live meaning that Flashscores has little use.

But a real fantastic use of it is for matched betting accumulators as often you have many games you need to keep an eye on and have a real need to know when they’re about to start.[/vc_column_text][vc_single_image image=”2455″ img_size=”medium” add_caption=”yes” alignment=”center” style=”vc_box_border” onclick=”link_image”][vc_separator el_width=”80″][vc_column_text]If you want a fuller bodied tool to use for in-play trading the In-Play Scanner comes highly recommended. Read my full review, here.[/vc_column_text][vc_separator el_width=”80″][vc_column_text]


I love this website. It’s such an excellent (and completely free!) resource. It has stats on almost everything but I’ve found it is particularly excellent for researching Over/Unders. For example, in the table screenshotted below you can see at a quick glance which teams have had the majority of their games end Under 2.5 Goals (highlighted in red).

You can delve much deeper into these stats by clicking around through each individual team, their recent head to heads and much, much more. I recommend you take a look yourself as it has far too many use cases for me to list them all here.[/vc_column_text][vc_single_image image=”2456″ img_size=”medium” add_caption=”yes” alignment=”center” style=”vc_box_border” onclick=”link_image”][vc_message]Top Tip: If you’re using a tool like SoccerStats it’s best to wait around 5 matches into the season where stats have more relevance and when the impact of anomalies will be slightly less.[/vc_message][vc_separator el_width=”80″][vc_column_text]Interested in trading football and joining a community of football traders? Goal Profits is my number 1 recommended tool for football trading due to its excellent learning resources for newcomers to trading. Read my full review, here.[/vc_column_text][vc_separator el_width=”80″][vc_column_text]


I only started using this tool when I began my exploits in Pre-Match Trading. On one of the Skype groups I joined someone mentioned that they used OddsPortal to research the historical odds of fixtures they planned to trade pre-match. This is invaluable as you can get the starting prices of the previous head to heads of the game you’re researching.

This often give you a good idea of what the price may be hovering around when the game gets to kick off time. Of course, this depends a lot on there not being many varying circumstantial differences from the previous time the teams met – ie Barcelona’s price would be completely different if they were without both Suarez and Messi, for example.

Another great use of OddsPortal is that it keeps track of the movement of the prices between bookmakers. For an example, see the screenshot below where I’ve highlighted the movement of Pinnacle’s Real Madrid odds vs Barcelona in the 2nd leg of the 2017 Spanish Super Cup.[/vc_column_text][vc_single_image image=”2457″ img_size=”medium” add_caption=”yes” alignment=”center” style=”vc_box_border” onclick=”link_image”][vc_separator el_width=”80″][vc_column_text]Want to delve deeper into the lower-risk world of pre-match football trading? Check out my full review of the outstanding Pre-Match Trading software, here.[/vc_column_text][vc_separator el_width=”80″][vc_column_text]

Honourable Mentions

@DarkDyson of Twitter

Most of you may know that the majority of professional bettors develop their own spreadsheets for recording and analysing data. Well luckily for us, @DarkDyson shares his data spreadsheets with anyone that kindly asks!  Find out more on his Twitter, here.

A completely free resource, Adam has collated statistics for some of the most popular betting markets from 34 leagues around the world. Whether you want to analyse data for Corners, Overs, Both Teams to Score or Half Time/Full Time this site has a wealth of information.[/vc_column_text][vc_separator el_width=”80″][vc_column_text]So there you have it. Three different tools that touch on the various aspects of football trading – In-Play, Pre-Match and your statistical research. If you have any suggestions for the list then hit me up on Twitter![/vc_column_text][vc_row_inner][vc_column_inner width=”1/2″][interactive_banner banner_title=”Goal Profits Review” banner_desc=”Read the review of the best football trading tool on the market.” icon_disp=”with_heading” banner_icon=”Defaults-futbol-o soccer-ball-o” banner_image=”id^1565|url^|caption^The Renowned Team Stats Software|alt^Goal Profits – Team Stats Software|title^Goal Profits – Team Stats Software|description^Goal Profits – Team Stats Software” banner_height=”ult-banner-block-custom-height” banner_height_val=”200″ link_opts=”more” banner_link=”||target:%20_blank|” banner_link_text=”Read the Review” banner_overlay_bg_color=”#4aa8c3″][/vc_column_inner][vc_column_inner width=”1/2″][interactive_banner banner_title=”Goal Profits Review” banner_desc=”The greatest in-play football trading tool on the market.” icon_disp=”with_heading” banner_icon=”Defaults-futbol-o soccer-ball-o” banner_image=”id^1373|url^|caption^Example of PI1 and PI2 during Saturday 3pm Games|alt^Screenshot of the In-Play Scanner – Example of PI1 and PI2 during Saturday 3pm Games|title^In-Play Scanner – Example of PI1 and PI2 during Saturday 3pm Games|description^Screenshot of the In-Play Scanner – Example of PI1 and PI2 during Saturday 3pm Games” banner_height=”ult-banner-block-custom-height” banner_height_val=”200″ link_opts=”more” banner_link=”||target:%20_blank|” banner_link_text=”Read the Review” banner_overlay_bg_color=”#4aa8c3″][/vc_column_inner][/vc_row_inner][/vc_column][vc_column width=”1/3″][vc_widget_sidebar sidebar_id=”gp-sports-trading-sidebar”][/vc_column][/vc_row]