It is unlikely you will have signed up to every bookmaker going (unless you’ve already completed them with a matched betting service), as there are well over 100 online. This marketplace is growing and there are new bookmaking businesses being launched every week.
Once you finish the initial sign-up offers on whatever service you go for, there are a lot more ways to profit from matched betting. With bookmakers offering up so many promotions with different types of bets and various sections on their websites there are many other ways to keep on profiting.
1. Reload Offers
You may be familiar with reload offers, but if not, here’s a short definition:
Reload offers come in lots of different forms and pretty much every bookmaker offers reload promotions in some form or other throughout the year.
These aren’t solely for football and you will find them being promoted on Horse Racing every day of the week, on Tennis during the big tours and for when there are big events on in NFL, Golf, Darts, Rugby, Snooker, Formula 1, MMA and Boxing.
2. Casino Offers
These present a huge opportunity for profits. Bookmakers make so much money from their slot machines and casino tables and are always offering promotions to get their customers to use them in the hope they’ll use them when there are no offers.
But as matched bettors we only use them when we have an edge over the bookmaker – and this edge in matched betting is known as EV – Estimated Value. Whenever bookmakers have offers on their casinos then, more often than not, there is some value in it for the matched bettor. This is because the bookmaker provides you with ‘free’ money to play.
An example may be:
“Deposit £20, get £10 free with a 10x Wagering Requirements.”
There are often wagering terms attached to this bonus (usually 5x, 10x, 20x, 40x or even 40x) but due to the maths of the systems we can calculate if there is value, known as EV (Estimated Value also known as Equivalent/Expected Value), in taking part in the offer the bookmaker is promoting to us. If we do a large enough sample of offers then we will come out in profit overall due to the Law of Large Numbers maths theory:
In probability theory, the Law of Large Numbers is a theorem that describes the result of performing the same experiment a large number of times. According to the law, the average of the results obtained from a large number of trials should be close to the expected value, and will tend to become closer as more trials are performed.
Don’t worry – If you subscribe to a service you don’t have to worry about calculating the EV – this will be worked out for you and posted by the team who run it. Plus, they’ll have lot of videos explaining the above so you can wrap your head around it a bit better.
We’ll talk more about Estimated Value in Step 5 – it can sometimes be difficult to get your head round at first, but once you do you’ll follow the mantra of every matched bettor – “Believe in EV”.
3. Guaranteeing Profit from Accumulator Offers
Profiting from accumulator offers became popular in 2015 when bookmakers started promoting ‘Money Back If One Team Lets You Down’ type refunds. A few of the more experienced matched bettors on the Profit Maximiser Facebook group spotted the potential behind this and devised their own Excel spreadsheets to take advantage of it.
Mike Cruickshank then worked with them and created the Accumulator Generator software (you can read that review here) which done all the hard work in finding the best value bets and working out the calculations associated with this matched bet type.
With refund offers like these you can often guarantee anywhere between £5-£12 profit for every single accumulator you place with the bookmaker – no matter what the outcome of the accumulator itself. This method is called the ‘Lock In Refund’. There are 3-4 other methods as well that can help boost profits – it’s really just down to personal preference.
Software that is pretty much the same as Accumulator Generator is included within Profit Accumulator (click here to read the review) and OddsMonkey (click here to read that review) subscription packages. Both services provide full training on how to take advantage of accumulator bets and profit from each and every one you place. Now, it can’t get much better than that, can it?
4. Each Way Sniping
Each Way Sniping, in its most basic use, exploits a loophole in the way bookies price up their Each Way markets and offers users a way to profit with every bet they place. It’s another version of arbing but it’s one that flies a little bit more under the radar than the usual method of straight up arbing.
Each Way Sniping is a version of Matched Betting that is specific to Horse Racing and the Each Way bet type. There are two main ways that the strategies that make users of this method money – one offers smaller, consistent, guaranteed profits (Value/Arbing) every time whilst the second is more lucrative, but does not occur as often (Extra Place – Bonus Offers).
Step 4 is done and dusted!
These are just 4 methods to make profits after you’ve finished the initial sign-up offers. There are other methods you can use too (such as Bingo, Spread Betting and Value Betting), but they’re not as potentially lucrative as the ones I’ve listed above.
Whatever you choose to do, there is something for everyone, but the two staples you should include in your attempts to profit are definitely Reload Offers and Casino offers – these are mainstays of any matched betting portfolio and will see you reap the rewards all year round. I would recommend the other two methods. Accumulator Matched Betting and Each Way Sniping, as excellent additions to your portfolio.