Review: Each Way Sniper

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"EWS is another one of Mike Cruickshank’s products which sets the bar in matched betting. Always innovative, never standing still..."

Each Way Sniper is another of Mike Cruickshank’s genius matched betting inventions – this time it’s a risk-free system exclusively for Horse Racing (and a little bit of Golf too when the biggest tournaments are on).

The essential premise is that Each Way Sniper exploits a loophole in the way bookies price up their Each Way markets and offers users a way to profit with every bet they place. It’s kind of like arbing, but the best thing about it is that it’s unlikely to raise much suspicion from the bookies…

How Does Each Way Sniper Work?

Each Way Sniper is a version of Matched Betting that is specific to Horse Racing and the Each Way bet type. There are two main ways that the strategies included will make its users money – one offers smaller, consistent, guaranteed profits (Value/Arbing) every time whilst the second is more lucrative, but does not occur as often (Extra Place – Bonus Offers). 

These are explained more in-depth below. However, do not fret if you are unfamiliar with how Each Way matched betting works. All this info and full video and written training instructions are included in the package.

Each Way Sniper

What Edge Will It Give Me?

Each Way Sniper is an outstanding product that offers the opportunity for regular, consistent profits from one system and the chance of hitting huge pay-outs between the other two systems.

It is one of the best matched betting products you will ever use because of its low risk nature and consistent ability to rack up profits throughout the year.

1. Value/Arbing (Guaranteed profit every time)

This comes about when the bookies are pricing up their Win markets – once they’ve done this the Each Way odds of each runner are automatically calculated at either ¼ or 1/5 of the price of the win odds (depending on the bookie place payout term for that race). However, the Each Way market on Betfair and other betting exchanges does not conform to these prices….

For example, if we look at the following runner ‘South Sea Belle’ in the 16:10 at Newmarket on 20th of April 2017 we can see 4 things:

  • The Win odds Bet365 are offering are 41 and the lay odds of this on Betfair are 48
  • The bookmaker place payout is ¼ of the Win odds (represented by the 4)
  • Therefore, the Each Way odds on Bet365 are 11, but the lay odds of South Sea Belle in the Each Way market on Betfair are only 8
  • For a total stake of £50 we make a guaranteed profit of £5.58 whether the horse wins, places or loses. Just like the pre-race markets in horse racing trading we’ve already made our profit before the race has even started! (I’ve set my commission to 2% as I use Smarkets – which adds up to an extra couple of hundred of quid of profit over the year)
Each Way Sniper Calculator - Value/Arbing Example
Each Way Sniper Calculator - Value/Arbing Example

2. Extra Place – Bonus Offers

Bookies will regularly offer extra place terms for the bigger races in the horse racing calendar. For example, in the Grand National 2017 the standard offer was getting paid out on your runner finishing in the first 4 places. But because bookmakers have so much competition many of them extended this to 5 places, and a few even went up to 6 places!

Why is this significant? Because the standard Each Way terms on betting exchanges will never be enhanced.

While you could back a horse in the Grand National and get paid out if it finished in the top 6 places, the Betfair and Smarkets terms were only for 4 places. So, what happens if your horse finishes 5th or 6th? Well, you get paid out at the bookmaker plus you win your lay bet on the betting exchange – equalling a double win!

Not quite got that? Ok, well let’s have a look at the example of Saphir Du Rheu at the 2017 Grand National. These are the key things to note:

  • Coral are offering to pay out of 5 places for the Grand National
  • Betfair and the other exchanges are only offering 4 places
  • If Saphir Du Rheu had finished in places 1 – 4 then we would have lost 19p. But look at the payout if he had finished 5th
  • If Saphir Du Rheu had finished 5th in the Grand National we would have won both our Each Way bet with the Coral and the lay bet on the exchange – leaving a profit of £181.06

Now, try telling me that isn’t good risk to reward…

Each Way Sniper Calculator - Extra Places/Bonus Offers Example
Calculator - Extra Places/Bonus Offers Example

Each Way Sniper is particularly profitable during the big Horse Racing festivals, with the highlight of the year being the Grand National.

I used the same system for the 2016 Grand National and hit the 5th and 6th places with Goonyella and Ucello Conti (their names will forever be etched in my mind). These horses were at very decent odds so I got a huge payout of over £500 and I had only risked a few quid to get that.

(This wasn’t luck that I hit these 2 places. I had covered numerous horses across a number of bookmakers – in fact, I think I had covered around 26 of the 40 horses running – so the odds were firmly stacked in my favour to get a big payout). Here’s one of the members of the Profit Maximiser Facebook group telling everyone about his 2017 Grand National extra place payout:

Each Way Sniper - Grand National Example Post from Facebook
Grand National Post from Facebook thanking Mike Cruickshank

What Do I Get with Each Way Sniper?

Each Way Sniper comes in 2 parts.

Part 1: For £47 (+ vat) you receive Each Way Sniper: How To

  • The video instructions for how the 3 systems work
  • Training on how to find your own Each Way Snipes and Extra Place offers
  • The calculator which will work out your stake sizing for both your back and lay bets
  • Dutching – manual entry only
  • The Each Way Value System – ‘set and forget’ whereby you only place back bets without laying them

Part 2: Once you buy that there is the option to upgrade and add the Each Way Sniper Automated Software (£98.97 + vat, but there is a 2-week trial available for £1) which does the following:

  • Finds the bets for you
  • Auto calculates your stakes when you select a bet
  • Gives you access to the automated Dutching (discussed below)

These are huge time-saving features which will allow you to place many more bets and make a lot more money.

In my opinion, there is no point in buying the ‘How To’ package just on its own as it only gives you the strategy. You would then have to do all the hard work of manually finding the bets which would be tedious and labour intensive.

Top Tip: Use the 2-week trial for the software (get it here for just £1) to make the money to access the software all year round

What Are The 3 Strategies Included in Each Way Sniper?

1) Each Way Snipe Strategy

Just as described above with the ‘South Sea Belle’ example where we won £5.58 regardless of the result this strategy work by the software finding value in the bookie Horse Racing odds vs the prices of the odds-on betting exchanges such as Betfair.

This is a form of arbitrage betting, however, it focuses on finding arbs between the Each Way price and the lay price of the Place on the exchange. Whereas bookmakers will be quick to close your account if you are taking value arbitrage bets on the win market, they don’t frown upon finding arbitrage value in the Each Way side of the bet just as much.

Just look at the example below, the calculator is telling me if I follow the betting calculations it has given me then I will make £7.32 profit no matter if my horse wins, loses or places.

Each Way Sniper - Each Way Snipe Calculator Example
Each Way Snipe Calculator Example

2) Extra Places Strategy

The Extra Places Strategy takes advantage of bookmaker offers whereby they are paying out on an Extra Place in a horse race. Matched bettors take advantage of this because the Place terms on betting Exchanges such as Betfair stay as standard. So, when a bookmaker may have an offer on where they are paying out on 6 places for a race such as the Grand National, Betfair’s place terms will still be for just the 4 places.

What matched bettors do is back a horse each way (or a number of horses), lay it off on the betting exchange and then hope that their horse (or one of their horses) places in the extra place provided by the bookmaker. It is key to note that the extra software does all the work for you in finding the bets and calculating your stake sizes. All you have to do is place them.

Here is another example which is similar to the Saphir Du Rheu example of the Grand National mentioned in the How Does It Work? section above. This time we have Coral paying 3 places in a 6 runner race, when Betfair is set at the standard 2 places.

You can see if our horse ‘Forest Bihan’ finished 3rd we would have made a profit of £55.01 on a total stake of £50. Our potential loss of £1.24 only came if the horse won, came second or finished in places 4-6. But if it finished 3rd we got our big payout.

Each Way Sniper Calculator- Extra Places, Forest Bihan Example
Extra Places, Forest Bihan Example

3) Extra Places – Dutching

Extra Places – Dutching is usually only available on the bigger races in the Horse Racing calendar when a lot of the bookmakers are offering Extra Places on the very same race.

When this happens there is an opportunity to Dutch the race by Each Way backing and laying all of the runners to guarantee a profit no matter what. Due to the Extra Places offered by bookmakers you can also grab an extra enhanced payout depending on where the horses you’ve covered end up placing.

Whilst this is not as quick to do as the other systems it has the potential to offer huge payouts. As said before though – the extra software does all the work for you in finding the bets and calculating your stake sizes. All you have to do is place them.

For example, before the Grand National in 2016 I had guaranteed myself a profit of £540 before the race had even started thanks to this strategy. However, depending on which horses placed 5th and 6th I was in for a potential extra gain of between £300-700. Thankfully two very decently priced horses finished 5th and 6th and I bagged myself another £500 profit (thank you Goonyella and Ucello Conti!) Even though it took around 6 hours to place all my bets and my lays on the Exchange I’d say that £1,000 return was good going, wouldn’t you?

It is not just on the Grand National that big risk free profits can be made with this strategy, there are opportunities all year round, although admittedly there are more in the height of the Horse Racing season between April to October time.

Other Parts of Each Way Sniper

There are two other smaller systems included within Each Way Sniper, I didn’t include them in the overview because I don’t use them very much myself. However, they are very popular strategies that lots of people on the Profit Maximiser forums use.

  • EWS Value System

A 2017 addition to the Each Way Sniper package is the EWS Value System which works as a value betting system – so there is no laying using betting exchanges involved. This cuts out time needed to lay any of the bets you place, but it is not risk free. This works on the fact that the results the EWS software shows are value bets. Over time, if you follow the software settings in the value system you will expect to find yourself on the end of a positive return, however, there will be many ups and downs along the way.

Unlike the other systems where profit is guaranteed each time you place a bet it is not guaranteed using this value system. You will have to suffer losing runs but if you do a large number of bets then over the course of them you will have a positive expected return.

  • Golf Extra Places

I’ll admit, this isn’t part of the system I have used too often but that’s down to my lack of interest in golf and the fact there are not as many times during the year when the golfing system can be used. Just like on big horse racing events the bookmakers often offer extra places on each way bets for some of the major Golf championships.

Take the Master’s 2017 for example. Many bookies were paying 6 places whilst Paddy Power, Sky Bet and William Hill were all offering 8! However, the terms on the Each Way market on Betfair were for 5 places. This gave you 3 extra places to hit for! If your golfer/s finished in any of the 6, 7 and 8 places you would have been looking at a generous risk-free payout.

You can see the number of bookmakers that were offering enhanced Extra Place terms on the 2017 Masters. (This screenshot was taken from the Profit Maximiser calendar)

Each Way Sniper - The Masters Extra Places Offers
The Masters Extra Places Offers

…whereas here you can see Betfair has the standard Extra Place terms of only 5 places.

Each Way Sniper - The Masters Extra Places, Betfair
The Masters Extra Places, Betfair

Training for Each Way Sniper

Training in Each Way Sniper is substantial and Mike Cruickshank talks you through:

  • What an Each Way bet is and how to place one
  • How each system contained within EWS works
  • How to use the tools within EWS
  • ‘What if’ scenarios – such as ‘What if the odds on the exchange change before I place my lay’
  • Numerous example videos of Mike using the system himself to place his bets with a number of bookies and laying them all off on Betfair to guarantee his returns
  • …and a FAQ section just in case you needed any more information

Betting Mastermind with Project Prosperity Training

Includes lifetime access to Each Way Sniper.

Find out more about how you could turn £500 to £15,000 in 8 months…

Final Thoughts

Each Way Sniper is another one of Mike Cruickshank’s products which sets the bar in matched betting. Always innovative, never standing still, Mike seems to bring fresh game-changing tools to the market on a near yearly basis.

If this is the first of Mike’s products you ever invest in you will be so delighted with the returns it offers that it won’t be the last of his matched betting armoury of tools that you splash the cash on.

Top Tips

  • The training for this product is fantastic – make sure to use it before placing any bets
  • Get to grips with each system within EWS one by one, starting with Each Way Sniper then Extra Places and finally Extra Places – Dutching.
  • On weekdays, when there’s no big festival on, the best time to start looking for bets is around 12pm, you will find EWS throws up good amounts of opportunities during the whole of the racing day
  • Buy the 2-week trial for the Automated Software for £1, start using the tool and make enough profits to pay for the outright version
  • Offers the chance of consistent pay-outs all year round
  • Can provide huge returns on bigger events
  • Simple and easy to use once you get to grips with it, the software does everything apart from placing the bets for you!
  • Most strategies are risk-free
  • Works on gubbed accounts (but not stake-limited ones)
  • May take those who are new to matched betting a while to get their head around how it works. However, all training is provided and you’ll understand it no problem once you do 2 or 3 bets
  • Most value is provided when the horse racing is on – which is mainly during the day. However, in summer time there are plenty of evening races to get stuck into and the biggest opportunities are usually on a Saturday!
  • Is not useful on accounts which are heavily restricted or stake-limited

FAQ

Can I use this on gubbed (bonus banned) accounts?

Yes. It is stake-limited accounts that would not benefit from this. Gubbings come in the form of accounts being bonuses banned and, thankfully, bookmakers do not class Extra Place promotions as bonus offers.

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